Today, in Part 2 of our series on critical home selling mistakes, we explore the areas of showcasing and marketing your home.
Showcasing Your Home:
Buyers look for homes, not houses, and they purchase the home in which they can imagine their family living and that best suits their needs. Owners who fail to make the necessary repairs, spruce up their home on the interior and exterior (including touch up painting and landscaping) and neglect to maintain a neat and clean appearance, ultimately chase most buyers away as quickly as Realtors can find them. The most prudent way to accomplish the look that will attract the most buyers is through a professional home staging service.
If you’re a wise individual interested in selling your car for the highest price, you would wash it and perhaps even detail it in an effort to do so. Why wouldn’t you do the same for an asset that’s exponentially more valuable?
Making It Difficult To Show Your Home
The nuances involved in selling a home are likely much more complicated than you think. The one potential buyer that isn’t allowed to view your home on Tuesday, is often the person that ultimately purchases another home on Wednesday. Call it the law of intentions or whatever you wish, this occurs much more often then most people realize.
It is imperative that the procedure for showing your home is as convenient for the buyers as possible.
Handcuffing Yourself When It Comes to Marketing
A 2012 study conducted by the National Association of Realtors shows that only 2% of buyers actually found the home that they purchased via print advertising. According to that same study, an impressive 42% learned of the home’s availability from searching the internet. Accomplished Realtors, who have embraced the constantly evolving dynamics of home selling, will employ an in-depth venue of marketing platforms - including the Internet, email and a broad spectrum of social media. To procure the highest price, avoid allowing your Realtor to handcuff you when it comes to marketing.
Question to think about:
What else can you do to make your home more saleable?
Editor's note: Here are Parts 1 and 3:
Critical Home Selling Mistakes – Part 1
Critical Home Selling Mistakes – Part 3
Property transfers columns in area Patch communities:
Darien | Fairfield | Greenwich | (Greenwich open houses) | New Canaan | Norwalk | Stamford | Westport | Weston-Redding-Easton | Wilton
The Darien Real Estate topics page, which includes:
- Youtube Open House (videos for homes on the market)
- Al Filippone's real estate blog
- Elaine Falkenberg's real estate blog (including open houses)
- Ken Allen's real estate blog