Cheeseboy Sells More Than 1 Million Grilled Cheese Sandwiches: Celebrates with Lifetime Grilled Cheese Giveaway

BOSTON – July 15, 2013 – Cheeseboy – America’s first quick-service grilled cheese restaurant concept – has sold more than one million grilled cheese sandwiches since the company’s founding in 2009. In honor of that milestone, Cheeseboy is asking its fans: What would you do for one million grilled cheese sandwiches?

Now through Saturday, August 31, 2013, grilled cheese fans can answer the question in 200 words or less at www.GrilledCheeseForLife.com. All responses must demonstrate how you would use $10,000 to help make an impact in the world. Cheeseboy will make one participant’s dream a reality by providing a $10,000 donation toward his/her charitable initiative and honor that person with free grilled cheese sandwiches for life*.

“Making a positive social impact and providing comfort to others in need are principles that I personally value, and they are pillars on which Cheeseboy was founded,” said Michael Inwald, Cheeseboy’s founder and president. In an effort to continue the spirit of giving as we celebrate Cheeseboy’s continued growth, I look forward to hearing what our fans would do to help make a difference in the world.”

Entries will be judged on their creativity in response, appropriateness, and viability of their charitable initiative. One grand-prize winner and five runners-up will be selected by Cheeseboy’s executive team. The grand-prize winner will see $10,000 donated towards their charitable initiative and receive a Cheeseboy Rewards Card valid for one grilled cheese sandwich per week for life. The five runners-up will each receive a Cheeseboy Rewards Card valid for one grilled cheese sandwich per month for a year.

Visit www.GrilledCheeseForLife.com or www.Cheeseboy.com to learn more about the Millionth Grilled Cheese Giveaway and to find the Cheeseboy location nearest you.

About Cheeseboy

Cheeseboy, America’s first quick-service grilled cheese restaurant concept, has been providing comfort food to customers since its founding in 2009. Cheeseboy prides itself on serving wholesome grilled cheese sandwiches, soups, snacks and other items in a welcoming environment. Committed to excellence in food quality, Cheeseboy uses all-natural breads, high-quality cheeses and fresh meat and vegetable toppings. Since opening its first location, Cheeseboy has committed its philanthropic efforts to benefit Paul Newman’s SeriousFun Children’s Network through grand opening fundraisers, direct donations, its Rewards Card program, and customer donation boxes at every store. Currently, Cheeseboy operates nine locations: Boston’s Downtown Crossing, South Station and Prudential Center, South Shore Plaza in Braintree, Mass., Natick Mall in Natick, Mass., Palisades Center in West Nyack, N.Y., Providence Place Mall in Providence, R.I. Newport Centre in Jersey City, N.J., and Milford, Conn. In 2013, Nation’s Restaurant News named Cheeseboy among its top 50 “Breakout Brands” touting the year’s emerging concepts. For more information, please visit www.cheeseboy.com, Facebook www.facebook.com/gocheeseboy or Twitter @gocheeseboy. To learn more about the Cheeseboy journey, visit www.youtube.com/gocheeseboy.  

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