Meredith Corporation (www.meredith.com), the nation’s leading media and marketing company serving 100 million American women, announced today that Steven Grune has been named Publisher of Allrecipes magazine which will be launched later this fall. Grune will report to Vice President/Group Publisher Christine Guilfoyle, and his appointment is effective immediately.
Allrecipes magazine will be published six times per year with an initial rate base of 500,000. The December 2013 premier issue will debut in mid-November, just in time for the busy holiday cooking season.
Meredith will also be creating a regular Allrecipes magazine branded television segment that will air as part of Meredith’s nationally syndicated television program The Better Show, which currently airs in more than 160 Markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.
A twenty-five year veteran of the magazine media industry, Grune most recently served as VP/Group Publisher at Bonnier Corporation, where he oversaw multiple titles including Popular Science, Popular Photography and American Photo among others.
Previously, Grune had spent nearly a decade at Hearst Corporation, where he served as VP/Publisher of Country Living magazine. During his career, he has also held senior level positions with a broad range of magazines including Redbook, Midwest Living, Parents, and TV Guide among others. He began his career as an intern working for Meredith’s Better Homes and Gardens magazine.
“Steve is a well respected leader in the industry who understands the critical importance of creating multi-channel brands,” says Tom Witschi, EVP/President, Women’s Lifestyle Group, Meredith. “We are thrilled to have him lead our team as we prepare to launch Allrecipes magazine.
“Steve brings a deep understanding of the marketplace that will be invaluable as we introduce this magazine element to the already powerfully deep Allrecipes brand,” says Guilfoyle. “I am looking forward to working with him and know that his experience will be a great asset as we bring to market this new and exciting product.”
Grune is a graduate of Denison University and holds an MBA from Rollins College and is IAB certified. He currently resides in Darien, Connecticut. He will be based in Meredith’s New York offices at 805 Third Avenue.
About Meredith Corporation
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Allrecipes.com, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, FamilyFun, EatingWell and Every Day with Rachael Ray – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing. Most recently, Meredith made a strategic investment in London-based Iris Worldwide, a leader in experiential marketing.
A hallmark of Meredith's business model and financial profile is its ability to consistently generate substantial free cash flow by leveraging the strength of its multi-platform portfolio. Meredith is committed to increasing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith has paid a dividend for 64 straight years and increased its dividend for 18 consecutive years.