Trader Joe's Increases Price of 'Two Buck Chuck'

The price of a bottle of Charles Shaw wine at Trader Joe's increased this week to $2.49.

After 11 years, Trader Joe’s increased the price of its “Two Buck Chuck.” The price of a bottle of Charles Shaw increased from $2 to $2.49 this week in California.

“We’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” said Alison Mochizuki, spokeswoman for Trader Joe’s in the Los Angeles Business Journal. “In general, our retail prices change only when our costs change.”

The wine sells for $2.49 to $3.79 in other states.

As of last year, Trader Joe's said it had sold 600 million bottles of the various varietals: Chardonnay, Merlot, Cabernet, Sauvignon, Shiraz, Sauvignon Blanc, Pinot Grigio, and White Zinfandel.

What will you call Two Buck Chuck wines now?

Michelle Mowad January 22, 2013 at 03:09 AM
Rick, will the fiscal cliff cause you to drink less? Or more?
Rick Westlund January 22, 2013 at 03:16 AM
More, I am sure..... At least another 4 years of this guy!
Carol McElheney January 22, 2013 at 03:07 PM
That's right. Blame it on Obama. After all, isn't he the antichrist?
J. Conner January 23, 2013 at 08:00 PM
Thanks for the chuckle, guys :)
Jessie Wills January 24, 2013 at 09:39 AM
I buy almost everything from here Http://whatsogood.com Most people are not aware of the almost unbelievable deals that they can get from online auction sites I checked with the BBB and was told that it is all legit How they can sell gift cards, laptops, cameras, and all kinds of goodies that we all want for 50-90% off, I don’t know. I do know that I bought my son an iPad there for less than $100 and my husband a $250 Low gift cards for $48. Why would I even think about shopping anyplace else?


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