Local Mom Featured on VentureMom.com - Vicolo Mio Accessories - Doreen Godfrey

Doreen Godfrey - Vicolo Mio - Fashion Accessories

Italy has played a role in shaping this mom's venture.  When Doreen Godfrey found herself at the crossroads in her life, she went to Italy to visit her beloved family.  On a solo day trip to Verona she came across
a street sign that read Vicolo, or in English, "pathway."   Having always dreamt of starting her own business, she was struck by a thought - Vicolo Mio!  My Path. 
It was what she set out to find.

She knew fashion was her thing following a career that took
her from the receptionist desk at Seventeen Magazine, to national sales at BCBG
(as wells as stops at Tommy Hilfiger and Gerard Yosca) in a matter of a few
years.  "My Italian mother and
grandmother were instrumental in cultivating my love affair with fashion."   After
several years in the industry, Doreen says, "When I traded my Prada for
Pampers and left fashion to become a mother, I had to recreate my wardrobe for
my new life with children."

To keep her fashion passion fulfilled, Doreen created her
own style, "I would throw on a scarf, bracelet, and earrings to pull a
look together.  Women started asking me
where I shopped and asked me for advice on styling their outfits."  Her
path became clear after the birth of her second child.   Doreen decided to reach out to her old fashion
contacts and host a holiday party so her friends  could have access to the fabulous accessories that she wore.    Her new venture became Vicolo Mio, the perfect name that aligned with her new life. 

In December of 2011, Doreen gathered and displayed her
accessory collection in her basement.  The kids playroom became her shop. 
Vicolo Mio carries necklaces, bracelets, rings, scarves, handbags, and
seasonal accessories -  all the fun
things needed to turn jeans and a t-shirt into an outfit.  "Women always want to look stylish, and in the current economy, accessories are inexpensive and easy way to change a base outfit." 

Shoppers at her first event, started sending photos of
pieces they couldn't resist to friends and telling them to come to the gathering
- Vicolo Mio went viral just like a high school party.    With a three and one year old, Doreen isn't ready for a store front just yet, she's happy with the "by
appointment" boutique in her basement . 

"I love that I can get my fashion fix  and share my love of accessories with women who are looking to spruce up their look without spending a lot."   Her advice on fashion, "Follow your own path." 

Contact:   doreen@vicolomio.com, www.vicolomio.com

Mention VentureMom when shopping and receive 10% off.

VentureMom Tip

See if your old contacts can help you with a new
venture.