If you've ever tried to change a baby girl's diaper while she's wearing a wet bathing suit, you know it's not easy. That's what Kimberly Goodwin was doing when she realized there was a need for bathing suits with snaps. That way moms could easily change a diaper. With no formal fashion background, Kim had worked in marketing and creative services for Lucky magazine. However while there, she had constant contact with fashion people in production and manufacturing.
After a maternity leave of three months, she was lucky enough to go back to work part time with Lucky Magazine three days a week. So on the other two days, she started doing some research. "When I told my sister, who was a Fashion Design major in college, what I wanted to do, she said I was crazy. But once I got started, I knew I couldn't turn back."
Kim spent six months creating her brand. This included naming her company, crafting a logo and web site, and choosing fabrics and patterns. ""I thought about how shoppers would find me with a google search and I figured moms would remember the snapping part and find me with my name, Snapping Turtle Kids."
Read more at VentureMom.com