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The venrerable University of California traded in its traditional logo for something modern, eliciting a New Media blast of derision. Some experts say the storm over the new UC logo will pass.

New UC logo:  Marketing blunder?  Or is storm of criticism overblown?

 

The University of California -- one of the most prestigious public universities in the world -- redesigned its logo to stay abreast of the times and attract new students, the Christian Science Monitor reported yesterday.

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Daniel Wood, Monitor staff writer, reported that the move last week appears to have accomplished just the opposite, and university officials are trying to figure out what to do next.

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The venerable university system, Wood writes, has been hit with a New Media revolt that includes insults on Twitter, email memes that mock the new look, Facebook spoofs, and calls for the new representation to be tattooed on its creator's forehead.

 

(Full disclosure:  I am a graduate of UCLA and think the new design is awful.  UC should stay with the logo that has served it so well for so many years.)

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