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Health & Fitness

Email Beating Twitter, Facebook for Online Sales

If Twitter and Facebook are "must haves" for a company to be taken seriously in 2013, do they deliver sales?

Email appears to be far more important for selling stuff online than Twitter or Facebook, Marcus Wohlsen reports on today's Wired.com.

Online retailers quadrupled the rate of customers acquired through email to nearly seven percent over the past four years, according to a new report from Custora, a marketing data company, Wohlsen wrote.

Over that same period, Facebook barely registers as a way to make a sale.  Twitter, meanwhile, doesn't register at all, he said.

For more:  http://www.trulia.com/blog/ken_allen/2013/07/the_allen_report_email_beating_twitter_facebook_for_onl...

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