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Health & Fitness

Back-to-school inspiration for you or your business

It's hard to resist being inspired by the newly sharpened pencils and freshly covered textbooks. Here's how Sea Glass Communications is taking this back-to-school fever into action:
*Field Trip Fun. We took one yesterday, as a matter of fact. We often have out-of-office meetings with our clients. But this was a unique non-client event: a behind-the-scenes tour of some television studios which belong to a media giant. We've had the good fortune of recently placing multiple lifestyle stories with their online properties. It was a terrific opportunity for us to say thank you for the client exposure in person. And as a back-to-school bonus, we learned a lot about television graphics, control panels, green room etiquette, newsroom mania, morning show production meetings, and more. Going forward, our pitches to TV people, should be better focused thanks to the insights we gained from this outing.
*Study buddies. We like hanging out with the smart kids. We learn from them. We hope they learn something from us. We'd be idiots to think we knew it all! We have more to learn about SEO and Google Analytics, but we are getting there  thanks to our study groups. In exchange, they learn about traditional book and magazine publishing and promotion from us. Print is still very powerful, you know.
*New supplies. If we get one more online coupon from Staples, we will....well, this year tech-friendly SGC President is going from trusted, beloved, foolproof paper planner to iCal, starting this week. So if you have a meeting with her and it falls through the cracks don't take it personally! Learning curve!

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