Talk: How to Build a Business Referral Engine

Talk at Darien Networking Group’s Visitors Day, April 12: How to Build a Business Referral Engine

The Darien Dynamos Chapter of Business Networking International (BNI) invites local businesses to rev up their marketing by attending BNI Visitors Day on Tuesday, April 12, 7:15 to 9 am, at the Darien Community Association, 274 Middlesex Rd., Darien. 

The free networking event includes continental breakfast and a talk, “How to Build a Referral Engine,” by Drew Bisset, assistant director for BNI Connecticut. 

Visitors Day will include a typical BNI meeting where guests can see the BNI process in action. Darien Dynamos will share the BNI credo of “Givers Gain” as they offer referrals, set up meetings, and announce business closed through the help of fellow BNI members. 

Visitors will be invited to introduce themselves and their business to the entire group, according to Jonathan Hefter, president of the Darien group. 

“We’re offering guests a chance to market their business to new contacts while they are checking out BNI,” he said. 

Affiliated with the largest and most effective business networking organization in the world, the Darien Dynamos include 44 businesses from all over Fairfield County. BNI welcomes business owners, sales people, and marketing managers – anyone who wants to build sales through trusted referrals. 

BNI chapters limit membership to one member per business category to facilitate open sharing of referrals for new business. The Darien chapter will be accepting membership applications at Visitors Day. If your business category is already filled, you will be introduced to nearby BNI chapters.

RSVP for BNI Visitors Day by emailing Bill Erickson, berickson@theutilitycompany.com .

For more information, visit the chapter’s web page: www.tinyurl.com/darienbni.