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Health & Fitness

To Cover New York City, Zillow Buys StreetEasy

I't's a parlor game that has long been played in Manhattan's upper social circles:  guessing how much so-and-so paid for their apartment and how nice it is, Michael de la Merced and Andrew Ross Sorkin reported on today's New York Times.com.

That information, once closely guarded by real estate brokers, they wrote, has become much easier to find in recent years thanks largely to StreetEasy.

Today, the seven-year-old start-up announced that it has sold itself to Zillow, the giant of online real estate information, for $50 million in cash, according to the Times and other sources.

Though tiny, the acquisition will give Zillow a huge lead in one of the nation's most desirable markets as it battles rivals like Trulia and Redfin amid a resurgence of real estate sales, the Times reported.

For more: http://www.trulia.com/blog/ken_allen/2013/08/the_allen_report_to_cover_new_york_zillow_buys_streetea...

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